Gas Station CEO Marketing Playbook | Premium Edition

Bring In More Local Customers: Google First, Social Second. Premium Edition

The customers who keep a gas station and kitchen busy live nearby, and most of them find you on Google before they ever see a video. This playbook shows you how to get found, get chosen, and keep people coming back. It's based on what actually worked at a real Maryland gas station, convenience store, and kitchen.

What's inside (21-page fillable PDF):

• A real case study: what one station tried (Google, phone orders, a free website, online ordering, a delivery app, and four social platforms) and what brought in the most local customers
• Your local marketing stack: which channels to set up first, what each costs, and a "where am I today" checklist
• Google Business Profile, your #1 tool: set-up checklist, a 15-minute weekly routine, how to get honest reviews, reply templates, and a monthly Google numbers tracker
• Google post rules: what gets posts rejected (phone numbers, beer/tobacco/lottery content, stock photos, text-heavy images) and a "before you hit post" checklist
• Free website, online and phone orders: build a free site, set your own ordering link as preferred on Google, and make phone ordering easy
• Delivery apps, are they worth it? 2026 commission ranges, questions to ask before signing, and a profit-per-order calculator
• Marketing your kitchen: own your busy hours, launch new items, pump-to-store signs, local business orders, loyalty, and catering
• Faceless social media: account setup, 4 content pillars, a 15-shot filming list, hook formulas, 3 reel scripts, and a 30-day calendar
• Post, engage, and track: a starting posting schedule, an engagement routine, and a weekly results tracker
• Promotions that bring people in, with a promo tracker, plus an honest path to turning followers into income
• 6 copy-and-paste AI prompts to audit your account, write hooks, and plan your month
• A "Stay out of trouble" checklist: filming permission, music rights, #ad disclosure, and no fake reviews

Easy to use: a clickable table of contents and 180 fillable boxes and checkboxes. Type on your computer or phone with the free Adobe Acrobat Reader, or print on standard 8.5 × 11 paper.

Who it's for: gas station, convenience store, and small kitchen owners who want more local customers without a big budget or showing their face on camera.

Instant digital download (PDF). Educational only. Results vary and are not guaranteed. Platform rules and fees change, so check current terms.